WHAT I OFFER
I provide a suite of strategic, creative and commercial services designed to help greeting card publishers, designers, retailers, and corporate partners grow with clarity, confidence and commercial strength.
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The Designer Dozen is my signature, flagship programme a curated group of twelve independent publishers that I represent and who receive my highest level of support, visibility and advocacy.
Members receive:
• 1:1 mentoring and bespoke action plans
• Retailer strategy and introductions
• Range development & portfolio curation
• Licensing strategy & pitch support
• Trade show planning & group show opportunities
• Inclusion in the Card Queen Designer Showcase
• Workshops, insight sessions and accountability
It’s intentionally small so each brand receives deep, strategic, hands-on support.
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One-to-one guidance tailored to your brand, helping you:
• Strengthen your ranges
• Develop a clear product strategy
• Build sustainable wholesale
• Streamline operations
• Grow confidently and professionally
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I work closely with licensors, agents, distributors and global partners to help creators expand beyond cards.
I offer:
• Licensing strategy
• Sizzle sheets and pitch decks
• Contract guidance (with legal partners)
• Brand expansion planning
• Representation for select artists
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From Top Drawer to Spring Fair and beyond, I help publishers exhibit professionally and profitably.
Services include:
• Stand design & layout planning
• Show preparation timelines
• Group stands (via Greetings Lab)
• Buyer engagement strategy
• Post-show follow-up and sales planning
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I host Creative Bites with The Card Queen, a relaxed lunchtime webinar series featuring industry leaders, designers and buyers sharing practical, honest insights.
I also run workshops and training sessions for publishers who want to upskill quickly.
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Through my not-for-profit Cards For All ™, I champion inclusive representation in the greeting card industry. I support:
• Publishers with inclusive range development
• Retailers seeking diverse voices
• Collaborations that better reflect real customers
• Representation audits and consultancy
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I also partner with corporate clients, retailers, licensors and creative agencies looking for expert sector insight. Services include:
• Range reviews & category analysis
• Market trend forecasting
• Inclusive representation audits
• Supplier & production guidance
• Brand positioning & creative direction
• Workshops and internal team development
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Alongside my consultancy and mentoring work, I am available for public speaking, panels, workshops and industry events.
I bring genuine energy, honesty and insight to every stage and audience.
I speak on:
• Building a brand in the greeting card industry
• Diversity and representation in design
• Growing a sustainable creative business
• The future of retail & consumer behaviour
• wholesale and industry pathways
• Empowering independent publishers
• My journey as The Card Queen
I have spoken at trade shows, webinars, creative conferences, retailer training sessions and corporate events.
Whether you need an inspiring keynote, a workshop leader, or a lively and knowledgeable panellist, I offer a fresh, relatable and commercially grounded perspective.
Ready to Work Together?
Whether you’re an emerging publisher, an established brand, a retailer, or a corporate team, I’d love to support your next stage of growth. Let’s build something brilliant together.

