WHAT I OFFER

The Designer Edit is my signature, flagship programme  a curated group of independent publishers that I represent and who receive my highest level of support, visibility and advocacy.

 Members receive:

• 1:1 mentoring and bespoke action plans

• Retailer strategy and introductions

• Range development & portfolio curation

• Licensing strategy & pitch support

• Trade show planning & group show opportunities

• Inclusion in the Card Queen Designer Showcase

• Workshops, insight sessions and accountability

It’s intentionally small so each brand receives deep, strategic, hands-on support.

One-to-one guidance tailored to your brand, helping you:

• Strengthen your ranges

• Develop a clear product strategy

• Build sustainable wholesale

• Streamline operations

• Grow confidently and professionally

I work closely with licensors, agents, distributors and global partners to help creators expand beyond cards.

I offer:

• Licensing strategy

• Sizzle sheets and pitch decks

• Contract guidance (with legal partners)

• Brand expansion planning

• Representation for select artists

From Top Drawer to Spring Fair and beyond, I help publishers exhibit professionally and profitably.

Services include:

• Stand design & layout planning

• Show preparation timelines

• Group stands (via Greetings Lab)

• Buyer engagement strategy

• Post-show follow-up and sales planning

I host Creative Bites with The Card Queen, a relaxed lunchtime webinar series featuring industry leaders, designers and buyers sharing practical, honest insights.

I also run workshops and training sessions for publishers who want to upskill quickly.

Through my not-for-profit Cards For All ™, I champion inclusive representation in the greeting card industry. I support:

• Publishers with inclusive range development

• Retailers seeking diverse voices

• Collaborations that better reflect real customers

• Representation audits and consultancy

I also partner with corporate clients, retailers, licensors and creative agencies looking for expert sector insight. Services include:

• Range reviews & category analysis

• Market trend forecasting

• Inclusive representation audits

• Supplier & production guidance

• Brand positioning & creative direction

• Workshops and internal team development

Alongside my consultancy and mentoring work, I am available for public speaking, panels, workshops and industry events.

I bring genuine energy, honesty and insight to every stage and audience.

I speak on:

• Building a brand in the greeting card industry

• Diversity and representation in design

• Growing a sustainable creative business

• The future of retail & consumer behaviour

• wholesale and industry pathways

• Empowering independent publishers

• My journey as The Card Queen

I have spoken at trade shows, webinars, creative conferences, retailer training sessions and corporate events.

Whether you need an inspiring keynote, a workshop leader, or a lively and knowledgeable panellist, I offer a fresh, relatable and commercially grounded perspective.