WHAT I OFFER

I provide a suite of strategic, creative and commercial services designed to help greeting card publishers, designers, retailers, and corporate partners grow with clarity, confidence and commercial strength.

  • The Designer Dozen is my signature, flagship programme  a curated group of twelve independent publishers that I represent and who receive my highest level of support, visibility and advocacy.

     Members receive:

    • 1:1 mentoring and bespoke action plans

    • Retailer strategy and introductions

    • Range development & portfolio curation

    • Licensing strategy & pitch support

    • Trade show planning & group show opportunities

    • Inclusion in the Card Queen Designer Showcase

    • Workshops, insight sessions and accountability

    It’s intentionally small so each brand receives deep, strategic, hands-on support.

  • One-to-one guidance tailored to your brand, helping you:

    • Strengthen your ranges

    • Develop a clear product strategy

    • Build sustainable wholesale

    • Streamline operations

    • Grow confidently and professionally

  • I work closely with licensors, agents, distributors and global partners to help creators expand beyond cards.

    I offer:

    • Licensing strategy

    • Sizzle sheets and pitch decks

    • Contract guidance (with legal partners)

    • Brand expansion planning

    • Representation for select artists

  • From Top Drawer to Spring Fair and beyond, I help publishers exhibit professionally and profitably.

    Services include:

    • Stand design & layout planning

    • Show preparation timelines

    • Group stands (via Greetings Lab)

    • Buyer engagement strategy

    • Post-show follow-up and sales planning

  • I host Creative Bites with The Card Queen, a relaxed lunchtime webinar series featuring industry leaders, designers and buyers sharing practical, honest insights.

    I also run workshops and training sessions for publishers who want to upskill quickly.

  • Through my not-for-profit Cards For All ™, I champion inclusive representation in the greeting card industry. I support:

    • Publishers with inclusive range development

    • Retailers seeking diverse voices

    • Collaborations that better reflect real customers

    • Representation audits and consultancy

  • I also partner with corporate clients, retailers, licensors and creative agencies looking for expert sector insight. Services include:

    • Range reviews & category analysis

    • Market trend forecasting

    • Inclusive representation audits

    • Supplier & production guidance

    • Brand positioning & creative direction

    • Workshops and internal team development

  • Alongside my consultancy and mentoring work, I am available for public speaking, panels, workshops and industry events.

    I bring genuine energy, honesty and insight to every stage and audience.

     

    I speak on:

    • Building a brand in the greeting card industry

    • Diversity and representation in design

    • Growing a sustainable creative business

    • The future of retail & consumer behaviour

    • wholesale and industry pathways

    • Empowering independent publishers

    • My journey as The Card Queen

     

    I have spoken at trade shows, webinars, creative conferences, retailer training sessions and corporate events.

    Whether you need an inspiring keynote, a workshop leader, or a lively and knowledgeable panellist, I offer a fresh, relatable and commercially grounded perspective.

Ready to Work Together?

Whether you’re an emerging publisher, an established brand, a retailer, or a corporate team, I’d love to support your next stage of growth. Let’s build something brilliant together.