Helping greeting card creators grow with real industry insight, practical support, and strategic guidance to build confident, sustainable design businesses.
Greetings Lab was created from my passion for championing designers and publishers, and from a career spent deep inside every corner of the greeting card industry. I wanted to build a space where creativity meets strategy, where designers and creatives can grow, learn, and find their place in the market with confidence.
Through Greetings Lab, I offer courses, workshops, webinars, mentoring and industry-led support, all designed to help emerging and established publishers strengthen their business foundations, expand their reach, and build sustainable growth. Every resource is shaped with real-world insight from leading experts across the industry.
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“Adriana’s creative thinking and understanding of the whole microcosm of the card industry means she truly is the biggest asset to any publisher. She has a genuine passion and an admirable desire to help people, which makes her one in a squillion, a true diamond!”
Sharon King-Chai
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“Adriana helped me create a clear plan for growing my business. She supported me in every aspect, from practical steps to creative ideas, and has been a continuous source of encouragement. Since working with Adriana, both my sales and my confidence have skyrocketed, I now feel truly positive about the future of my business.”
Heather Trefusis
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“Adriana has been such a huge part of why my greeting card business is where it is today. She’s so caring and supportive, always gives me the confidence to tackle daunting parts of running a business. I honestly couldn’t have done it without her.”
Grace Jackson Design
Ready to Work Together?
Whether you’re an emerging publisher, an established brand, a retailer, or a corporate team, I’d love to support your next stage of growth. Let’s build something brilliant together.