Lydia. London

A fun, whimsical illustration-led gifts & greeting card brand all stylishly hand-drawn to make you smile.

  • Art of a large black and gray cat with yellow eyes partially submerged in water, surrounded by fish, with a split background of tan and blue.

  • A Christmas card with a woman in a pink dress made of berries holding a gift, surrounded by snow and holiday decorations.

  • An illustrated black and white cat with a fluffy tail lying on a brown surface next to a potted plant with purple and yellow flowers against a lavender background.

  • A greeting card featuring a stylized woman in a green dress holding a present. The background of the card is pink with white bubbles. The scene is surrounded by pink and orange tissue paper, a floral washi tape roll, and holiday-themed confetti.

  • A cartoon-style illustration of a black cat with yellow eyes, hanging from three strings, with the text "Hang in there!" in the top left corner. The background is light blue with white clouds and snowflakes.

  • Celebratory birthday card featuring a woman in swimwear with arms raised, standing in water, with the phrase 'Go Wild! On Your Birthday' at the top.

  • Illustration of three women swimming underwater with the text "The best adventures are shared" at the top.

  • A colorful birthday greeting card featuring a woman with red curly hair, closed eyes, and red lipstick, wearing a green polka-dot top. She is standing in the water with the sun shining behind her, and a floating beach umbrella on her head. The card has the text "Born Fabulous!" and "Happy Birthday" at the top.

Black and white portrait of a woman with long, curly hair, smiling, wearing a checkered shirt, indoors.

Brand overview

Lydia. London is a distinctive greeting card brand defined by artist Lydia Evans’ fluid, expressive brushwork, bringing every design to life. Each card is hand-drawn with warmth, charm, and a playful creative spirit – from cheeky, characterful animals to elegant, stylish figurative designs that celebrate diversity. Together, they create joyful collections full of personality, artistry, and heart.

With illustration commissions for publications including Vogue, Tatler, Marie Claire, and The Sunday Times, Lydia brings that same expressive flair to greeting cards for every occasion. From Friendship and Happy Birthday to Christmas and beyond, each design is created to brighten your day and make you smile.

All printed in the UK on FSC-certified board, blank inside and accompanied with a premium quality envelope.

Stocked in: RHS Wisley, Garson’s, and great independents in the UK from Devon to the Scottish Outer Hebrides and beyond into the Bermuda Triangle!

Categories: Whimsical, art-led, figurative, inclusive.

Opportunities: Wholesale, distribution, licensing, collaborations.
At present Lydia. London has three live licensing contracts.
(John Lewis Online – best trending ‘Wild Swimming’ 2026 calendar).

Awards: Henries 2025 Finalist ‘Best Diversity and Inclusion range’, Henries 2024/5 Shortlistee ‘Best Art Range’.

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